Content for 80's

The time period saw great social, economic, and general change as wealth and production migrated to newly industrializing economies. As economic liberalization increased in the developed world, multiple multinational corporations associated with the manufacturing industry. In the United States, MTV was launched and music videos began to have a larger effect on the record industry. Pop artists such as Michael Jackson, Duran Duran, Prince, Madonna, and Queen mastered the format and helped turn this new product into a profitable business. New Wave and Synthpop were developed by many British and American artists, and became popular phenomena throughout the decade, especially in the early and mid eighties..http://en.wikipedia.org/wiki/1980s

 Peter Saville designed many record sleeves for Factory Records artists, most notably for Joy Division and New Order. Influenced by fellow student Malcolm Garrett, who had begun designing for the Manchester punk group, the Buzzcocks, and by Herbert Spencer's Pioneers of Modern Typography, Saville was inspired by Jan Tschichold, chief propagandist for the New Typography. According to Saville: "Malcolm had a copy of Herbert Spencer's Pioneers of Modern Typography. The one chapter that he hadn't reinterpreted in his own work was the cool, disciplined "New Typography" of Tschichold and its subtlety appealed to me. I found a parallel in it for the New Wave that was evolving out of Punk."http://en.wikipedia.org/wiki/Peter_Saville_(graphic_designer)
Graphic design in the 1980s was loud, colorfuly, punky and in your face, The ’80s saw the launch of such memorable ad campaigns as “Where’s the beef?” from Wendy’s, “Just do it” from Nike, “Be all that you can be” from the U.S. Army and “What would you do for a Klondike bar?” Urban culture became mainstream through movies such as “Breakin’” and “Krush Groove,” with the fashions and designs infiltrating themselves into pop culture and advertising.http://inspiredology.com/graphic-design-through-the-decades-the-’80s/
A modern graphic design style flourished in the ’80s, complete with clean, sans-serif fonts and pronounced angles and curves. Thisis often called the style ’80s Deco, it crept into homes with its black lacquer furniture and arched ceramic vases. http://mirror80.com/2011/11/1980s-graphic-design-styles/

70's content

In the Western world, social progressive values that began in the 1960s, such as increasing political awareness and political and economic liberty of women, continued to grow. The hippie culture, which started in the latter half of the 1960s, waned by the early 1970s and faded towards the middle part of the decade, which involved opposition to the Vietnam War, opposition to nuclear weapons, the advocacy of world peace, and hostility to the authority of government and big business. People were deeply influenced by the rapid pace of societal change and the aspiration for a more egalitarian society in cultures that were long colonized and have an even longer history of hierarchical social structure. Other common global ethos of the 1970s world included increasingly flexible and varied gender roles for women in industrialized societies. More women could enter the work force
The early 1970s saw the rise of popular soft rock/pop rock music, with recording artists such as The Rolling Stones, Bruce Springsteen, Fleetwood Mac, The Carpenters. Experimental classical music influenced both art rock and progressive rock genres with bands such as Yes, Pink Floyd, Supertramp and Rush. http://en.wikipedia.org/wiki/1970s 
While psychedelic rock-concert posters carried into the 1970s, that decade also saw an evolution in advertising, with more people’s up-close faces declaring their devotion to a product. Cartoons and drawings were left to make-believe animals – the starkly drawn housewives of the ’50s were replaced with perky human beings. While the 1970s are often derided for their bell bottoms and disco, the graphic design got to be experimental, playing around with different styles http://inspiredology.com/graphic-design-through-the-decades-series-the-’70s/
Seymour Chwast shaped the evolution of graphic design and illustration, designing innovative designs that gained international recognition for his playful expressive approach to type and illustrative layout. His unique designs in illustrations began a new design wave, based on revivalism (a radical alternative to the Swiss formalism of that time). Chwast's colourful and witty designs have been used on packaging, children and adult books, magazines, advertisements and 100’s of posters that displays a captivating sense of humour next to a strong understanding of traditional design methods.
http://kingygraphicdesignhistory.blogspot.co.uk/2010/05/1970s-seymour-chwast.html

1960's Content

The Sixties was a time of revolution, radicalism,  and change, this period of time was often called the swinging sixties due to the relaxation of many social taboos of the time, such as sexism and racism.  During this period there were many subcultures which emerged, one of them was that of the Hippie subculture, who were originally a youth movement who formed in the US.  They later spread around the world seeking to spread their ideas and interests and embrace the sexual revolution. The hippie culture tended to travel very lightly and didn't plan ahead, meaning they could pack up and go as they pleased to festivals or protests against the vietnamese war of the time. As more and more people were traveling to places such as India, Nepal and Turkey on the Hippie trail, many started to reject mainstream organise zed religion and looked for something a little more spiritual.  This lead to a huge resolution in both design and culture, due to the influence from the east.


Drugs such as Canibis were taken regally as they were considered pleasurable and experimental, LSD and mescaline were also taken by many in order to help self exploration and induce religious and spiritual experiences. LSD was synthesised by Albert Hofmann much earlier in the century but it was later found that it had psychedelic properties.


Many musicians music was inspired by LSD and many wrote songs whilst 'tripping out', it was the same for Design many artists turned to psychedelic art, as it was interesting. Poster design became very popular in the 1960' as it was a combination on Psychedelic design and popular music of the time, meaning it was easy to relate to. Designers such as Milton Glaser became famous for his Bob Dylan posters which sold over 6 million around the world, his designs were simple yet always colourful and intriguing, many argued that his work was influenced by LSD. Underground Comic book illustrations also became very popular an illustrators such as R. Crumb became popular for His work as it was Bazaar and  always popular amongst the Youth of The time, his work was often used on Music festival Posters. Other Artists such as Roy Litchenstien  and Andy Warhol were often commissioned to do posters for Music events or other commercial Art needs. As Album covers were the most influential way to attract attention they were nearly always extravagant, Musicians worked with popular designers and artists of the time to produce impressive and eye catching designs. Political and social change in the 60' resulted in a breakdown in ideas and influences.This was shown in the World of Pop Art and therefore through music and Album Covers.

End of module self evaluation

Design boards for its your choice

Here are my boards for the its your choice brief.

Final Posters

Below are my Final Posters, They work together but can also be used Separately, I wanted to produce something which can be used in a careers centre as inspiration. The quotes used are simple and all encouraging. As the posters are aimed at people leaving School they needed to be light hearted yet still have a meaning to them.    

If I were to do these posters again I think I would aim them at a different audience as this seems a little bit random. How ever after asking people about the quotes chosen, most people said they were relevant to careers advice.

Development for Its your choice

For my first proverb 'don't put all your eggs in one basket' meaning keep your options open. I decided to illustrate it very literally, so I started by using the pen tool and dawning all these shapes and animals. I changed the colours numerous times and the style also changed throughout working on this poster. 

 Since producing this poster I have gone back and changed it, as I didn't like the colours and wanted to change the colours of the chickens. 

Below is my development for my second poster with the proverb of ' every dog has its day' don't panic one day you will be succesful . I started by dawning up these dogs and colouring them in, I wanted there to be several different ones with difference colours and collars. the idea was that the dogs would be placed on a wall as if they were photographs of winning  dogs. 

I created frames for all of them then made them look like they were hanging on the wall.  The type I used for them is called Skinny Regular.  

Below is the development for my third poster  I stared off using the proverb 'A Hog in satin is still a hog' however this quote was not very inspirational and so I changed it for 'One cannot have bacon and keep the pig too' meaning that you often have to make sacrifices in order to get what we want.

 I created these and added a crown and pearls to the pig, which compares it to the other pigs. it shows that are still the same even though one has additions to it.

After changing my proverb I created these as alternative imagery I used bacon and scales instead of using the pig with the crown.