Ainsley Financial Web design

In addition to creating a new Identity, I have created a New website as the old one looks slightly outdated, the colour scheme was black grey and yellow, and therefore I have updated it so that it matches the new identity. The logo is the centre focus and is used throughout the design, It stays in the centre and is used as the navigation bar, so that it is easy to navigate round the website.  

I wanted to keep the Typeface size large as the clients are of all different ages and therefore i didn't want the type to be too small. 

Final Branding for Ainsley Financial

 So below is the final Branding Layout for Ainsley Finance, below there is a id card holder, mug, Cd and Cd case, envelopes, paper which would have financial information and updates on, the case which everything would fit in and a Business card. 

The choice was between this layout out and the blue one similar to this but in a square instead of horizontal, The client decided that the colour scheme in this one was much better as it looks more up to date and stylish yet it would still appeal to younger clients. 

Below is the layout which all letter to clients would be sent on, it has the logo clearly at the top right hand corner of the page, along with the telephone numbers, email address and actual address. 

 Here are the envelopes which the information and personal letters and invitations could be sent in, again with email address, phone numbers and address in the top left hand corner. 

The case which all document would be sent/ kept in. Meaning documents can be carried around easily without the worry of dropping them. 

Business cards which would have all information on the other side.  

 Cd and case which could be used to send business partners and potential customers/ existing customers information or financial solutions/ advice on. 

Some extra products which would help to brand the company, a mug which could be given to colleges and customers when in the office discussing business. And a Id tag which could be worn around the neck will the name of the Employer. 

Ainsley Business card designs

Business Card Design 1.

Just like when I was designing the logo I have tried out different colours, but kept the layout of the card very simple with some pattern at the bottom, of the design to add to the layout. 

Design A

 Design B

 Design C

Business card design 2.

I have stuck to a more simple colour scheme on this design, The client like the grey with the white and the stripes so i have kept the logo simple and the layout similar to the first design. In White Grey and a darker shade of grey. 

Design A

 Design B

 Design C

Business Card Design 3.

I was unsure about the design of this Business card, but tried it out in several different colours and designs as i tough it could work.

 Design A

 Design B

 Design C

 Design D

Ainsley Document cover design.

This was a major part of the Rebranding, as thins is the cover which all the documents would be placed in, it will be the thing which comes into contact with clients the most, it is A4 in size, and doubles over to keep the documents in, I have applied all the logos as we don't yet know which one will be used, and used different patterns and layout for the logo and background information which will be used on the case. 

There is a particular amount of information which needs to be in a place which is easily accessible and noticeable, such as the the address, and the basic idea behind the company, there is also a referal section which needed to be placed on the back.  

After applying the logos I wanted to try with different colours schemes, and with different size logos, The company asked for a contemporary, modern sleek feel so I have tried to crate this by adding fine lines in one colour.  

This final design is slightly different from the others as I have used a background colour, and instead of using colour i have used white for the typeface, Some of the logo are just mock ups and have been used just so the layout can been seen.  

AISLEY Logo ideas

As the brief indicates, the company is a Fairy large one, originally form darlington, moved to Durham and wanting to expand their audience. I have created 5 different styles of Logos, I wanted them to be applicable to all ages and therefore they are all simple in design.Logo one was show a more playful side to the company, the colours could be changed and adapted according to the style of design wanted.  

Logo two is very similar to logo one, I have adapted it so that it is horizontal rather than in a square shape, I have added an aeroplane into to logo as travel may be an important to those wanting to invest in their future, the imagery is all very basic, as I wanted them to be easily understood, This logo may in fact be easier to apply to documents as it is a longer shape. After Speaking with the company we decided that the tray scale logo was the most effective.   

For Logo three i have tried to create something completely different in style, in comparison to the first two styles this one looks a lot more sleek and stylish, it looks more like a corporate logo rather than a local business logo, after speaking with the client we decided that this logo could work well but we were unsure about which colour scheme would b used. As previously the Logo used purple and the Company wanted to update the colour and lean away from Purple, the grey seemed like an obvious choice. 

Logo Four Is again simple in design, I wanted to incorporate the face into the logo and keep the texd simple and easy to read, therefore I have used Keytin which is a thin elongated  Typeface, I have fitted the typeface into the image of the face. After discussing with the client we decided that this logo could work well, The face an the circle look like a moon shape, which is neither good nor bad, however i felt like this logo could be further adapted and there fore I have tried to change the shape. 

Logo 5 is again an adaptation of Logo 4, instead of the face being placed in a circle I have placed it in a square shape, this makes the faec look much more like a face rather than a moon shape, I have shown the logo in several different colours to get a feel for it, however these colours could be changed according to the design of the rest of the documents.  

Beer Mat designs.

I have decided to also produce some designs for beer mats, which could be used at the event, I have kept the designs simple and bold in design, I wanted them to stand out, so I have used some extra colours. I have tried to use less of the coral colour as I didn't way them to look too feminine. 

 All of the designs and shapes would be used if it were possible, if not then just the rounded square ones would be used as they are more cost effective, as they are cheaper to print in bulk. the designs are also prefrable 

Hellfire Bottle lids

For the top of each bottle, I have tried to experiment with different sizes and colours, as the logo on the front of the bottle is going to have a pale background I wanted the lid to have a different colour on the background of the lid. Ideally if it were possible and cost effective i would have all of the designs printed so that there was a variety of different designs on the lids and each bottle was slightly different. 

 As there needs to be only one design for the lids of the bottles, i have decided that the top left white one would be best, the colours much the logo best and the colours are the most suitable for the audience and age range. 

Beer Bottle Decisions

Here are the logos on the beer bottles to give an adea of what the label would look like on the glass bottle, The colour of the glass bottle would really effect the label colour and so I have had to consider this when designing the label for the bottle. 

I have tried the bottle in s number of colours but i have decided to stick with the black bottle as i think it works best with the colours of the label, the lids of the bottles with also just be white, as it seems to fit tother better.