This was the process which I went through when designing my STA Travel leaflets I started by picking a typeface for my Publication which is similar to the type which STA uses. The name of it is Designosaur.
I then layer out the publication in illustrator. I wanted the leaflet to be able to fit into your pocket so I designed it to be very thin and ling instead of square. it will fold 7 times and then fold around itself, similar to a book cover.
This was the colour pallet which I have chosen. the colours are all quite pale as i didn't want them to effect the legibility of the information.
Then for each country I design a map, briefly listing the countries within the selected area of choice. I also added the top 5 experiences. planning your trip and an inside cover.
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