Design boards

Here are the three designs boards which we produced in order to pitch our idea successfully, our idea is based on trying to make people smile and ways in which that can be achieved, we decided that our target audience would be people who work in office jobs as they often need cheering up, so in order to get the message across we will produce products such as coasters, a calendar which will have amusing little tasks on it and coffee and tea sleeves with quirky messages on them

There were many things which needed to be considered when choosing how the designs will look, such as the colours used, as certain colours have different meanings and can make people feel negatively or positively about something. we decided to go with a light green in the end as it doesn't have too many negative links to it as well as it being earthy and  quite neutral.