Fairytales research development

 In order to help me organise my time better I have been listing everything which needs to be done weekly so that i can plan my time and book print slots and clean screens for screen printing, this process has really helped me.

Concept Crit

Within the concept crit we discussed three potential concepts which would carry us through the what is good brief, After discussing my tree briefs with my group we decided that my idea of doing book promotion for a book shop would work best . So I will be doing this idea, the feedback which i was given was.....

• Make a way finding system for a bookshop
• Projection with lighting a puppets for children and adults
• Creating posters, leaflets flyers to promote and event. 

503 Report book

503 EVALUATION

Final design boards

Project 1 Ainsley Financial 

Project two- Hellfire

 Project 3 Deowe Egberts 

 Project 4 and 5- Feel good

 Project 6- Ellas kitchen

Project 7- Uk Greetings 

What is a concept

What is a concept?
Implementations
Basis
Outline
Backbone
ideas
Collection of ideas

Good examples of a concept is:

• I'm loving it- McDonnalds 
• Gives you wings- Red bull
• Take a break- Kitkat 

Other promotion for Ella's Kitchen

We have very Briefly taken the Ella's kitchen poster and put it into context both on as if it were a giant poster on a bus stop shelter and on a iPad screen so that if we further developed this project and made a website this is what it would look like on screen 

 The poster would also be placed on buses, on billboards and other places too. 

Creative requirements

We were slightly confused by the YCN Ella's Kitchen brief, as it was so open and therefore we went sure what exactly we had to produce, we have looked over the brief again and decided to go along with our toolkit (which is the tree and its decorations) We will also create some promotional material in the form of posters and probably some sort of welcome piece.

REQUIREMENTS 
You could think about something simple to share with all our stakeholders like an email or .pdf welcoming them to the Ella’s Kitchen brand, as well as a printed version for initial meetings. But also think about an exciting bundle of items that could be sent to our long-term partners to help them understand and live our brand values on a day-to-day basis: they might be in another part of the world where we can’t meet with them personally on a regular basis.  
But of course you’re not limited to anything; we’d love to hear your ideas of how we can communicate our brand values to our stakeholders in any media (posters, magazines, comic strips, audio clips, animated videos, uniform, teracycle product, stationary… etc).

Ell's Kitchen Design Boards

Here are the final design boards for the YCN Ella's Kitchen brief, I tried to create the boards in the style of the existing brand identity, I have used a simple layout and tried to have limited type.