Wednesday, 3 April 2013

Douwe Egberts Label decisions

So after designing all the patterns, logos and jars I have added them all together to create three different designs for each type of coffee, there will only be on design for the final. 
This one will be for Caramel.
after asking people which design they thought was best I came to the conclusion that the designs with the plain colour behind them worked better, as the illustrated logo looks like there is too much join on with the pattern behind it, an as a result look overcomplicated. 
This one will be for vanilla.

This one will be for Cinnamon, I think the colours work best with the flavour on this one as cinnamon is rich and full of flavour, the red speaks this in terms of the colour. 
Therefore for the final designs I will be using either one of the coloured logos and not the illustrated on.
This one will be for Chocolate. 

This one will be for Amoretto.

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