Douwe Egberts Design boards

Below are the design boards for the Douwe Egberts brief, one for the initial brief, one for research, one for experimentation and one for the final designs, As the brief states its about creating interest within a new target audience, a much younger one, I feel that if I were to do the brief again I would try to work towards approaching both women and men, as the work I have produced appeals much more to women than men, as the designs have use are particularly feminine.