We were slightly confused by the YCN Ella's Kitchen brief, as it was so open and therefore we went sure what exactly we had to produce, we have looked over the brief again and decided to go along with our toolkit (which is the tree and its decorations) We will also create some promotional material in the form of posters and probably some sort of welcome piece.
REQUIREMENTS
You could think about something simple to share with all our stakeholders like an email or .pdf welcoming them to the Ella’s Kitchen brand, as well as a printed version for initial meetings. But also think about an exciting bundle of items that could be sent to our long-term partners to help them understand and live our brand values on a day-to-day basis: they might be in another part of the world where we can’t meet with them personally on a regular basis.
But of course you’re not limited to anything; we’d love to hear your ideas of how we can communicate our brand values to our stakeholders in any media (posters, magazines, comic strips, audio clips, animated videos, uniform, teracycle product, stationary… etc).
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