Tuesday 11 December 2012

Type Factory- The Brief

Type Factory 

The Brief

Create a visual Identity and range of promotional materials, the identity must capture the essence of the experience, that the visitors will have whilst visiting the Museum/Gallery.

Background 

the type factory is a new museum/Gallery space being developed in a location of your choice. offering an exciting resource and experience for designers, school children and tourists. It aims to inform and enthuse its visitors about all the aspects of typography, from the designers behind it to current work and trends. The Gallery will also house a Cafe and book shop.

Target Audience 

  • Designers, Typographers, Artists and anyone interested in Art or Design. 
  • Tourists- or anyone who may want to visit the Gallery from Away from the area 
  • Secondry school students 
Considerations 
Screen based submissions could be a website which would include the identity, appropriate information, examples of promotional work and merchandise,