Wednesday 24 October 2012

Design for Web 5 Websites

The design of the website should not be what definesw whether it looks good or not it should be the content. Below i have looked at 5 examples of websites and what first impressions they give.

www.ollymoss.com


  • Black, 
  • Space 
  • Minimalistic
  • This was made on Indexibit  




http://www.malikafavre.com/


  • Busy 
  • Colourful
  • Bright 
  • Intriguing 
  • This was made on Cargo 




http://360langstrasse.sf.tv/page/


  • Google maps 
  • Photoshop 
  • Circular 
  • German 





http://mercertavern.com/
Monotone
Lost type
Photography
Variations of type


http://www.caavadesign.com/

Circular
Photography
Colours
Lines






First website was produced in 1990. and the first image to go onto the internet was in 1992


  • www.Caavadesign.com- Photoshop, Hipster, Bold, Photography, Circles
  • www.sb-studio.co.uk- ikea, photography, clean, clinical, Swedish, bright
  • getting initial reactions is what is important as it is that what makes you want to interact with the website.
  • www.equ.com.au- Intro, board, dull, dark, dizzy, vector, collage
  • www.smart-heart.ru- mirrors, confusing, lines, white, plain, horizontal, slit, minimalist
  • www.google.com- clean, legible, simple, colourful, familiar, plain
  • www.big.dk- loading page, white, tetras, coloured, bright, squares, plain
  • www.heaven.intenetarchaeology.org- epilepsy, dizzy, pixelated, moving
  • All of these websites have similarities between them
  • 3 questions that you should always answer then designing a website:
  • What is the purpose of the website? - why are you creating it.
  • Who is the target audience?
  • What do the target audience need?
  • These questions will also inform what pages/content you have that will help the audience
  • Design of the website will come from these 3 questions
  • How can we go about getting the answers to these?


Limitations when working with web
Fonts- you have to pay to use specific fonts, there are some fonts which are free many of thm being sans serif
Colour - there are limitations, for example you have to work in RGB, you also have to use web safe colours
Screen size and pixels- You can see all different screen sizes by going into system preferences and display
Resolution PPI (pixels per inch) standard amount is 72 pixels per inch.( but there are actually 92 in modern computers) and in new computers there are 227 in computers with retina display.  


  • Really good fonts to use for web are on: www. font squirrel.com
  • When designing a web everything is made up of codes, even colours
  • There are different type and sizes of computer screens in the modern world
  • You have to consider what size screen your designing for
  • system > preferences > settings > display



  • Web design Language:
  • HTML-( HYPER TEXT MARKUP LANGUAGE) 
  • URL- (UNIFORM RESOURCE LOCATOR)
  • CSS- (CASCADING STYLE SHEETS- an add on to HTML)
  • FTP- (FILE TRANSFER PROTOCOL)- This is how we get a website from computer to internet
  • CMS -(CONTENT MANAGEMENT SYSTEM)
  • WYSIWYG (WHAT YOU SEE IS WHAT YOU GET)- Dreamweaver
  • signing off the design: after this point they will have to pay extra for any amendments.
  • Hyper text markup language: this is something that we will learn in the next sessions understanding the coding.
  • View > developer > view source - this will show you the coding for the website
MY WEBSITE
Dimensions: 1024x768Font: Arial, Helvetica, Sans Serif
alignment: Left
Navigation: Top bar
Pages: 5 - Home, About, Contact, Work, Play


Tuesday 16 October 2012

Design for Print and Web 2


HOW TO SET UP THE DOCUMENT
  • Select new document and then decided how big the document will be, you also must decide if there will be collums  and Margins, throughout each page, these are guide and will help to make the document more consistent if you are making more than one document.




  • Check the Bleed guide, making it easier to extend without it getting chopped of the page when its printed
  • When doing so discuss with the printed, check the paper and the colour system, in order to make the bleed correct. 
  • Standard Bleed is 3mm (but confirm with Printer) 
  • Slug- the area around the document, used for printer marks etc, not as common as the bleed, 

CONSIDERATIONS
  • Page size is very important
  • How big is the printed product that you are wanting to produce?
  • Considering weather it is a Postcard? Poster? Book? etc.
  • It is rear that you will ever chose the pre-sizes that are already on offer for you
  • Width/Height can alter the size of your page
  • Columns and margins are working with a grid. This will give you constant guides.
  • If you need constant amount of white space especially when adding text the margin guides will allow this to happen
  • easier to position your text/ images
  • Gives you consistency
INDESIGN DOCUMENT


  • Bleed is to do with trimming/edge of the document.
  • Anything that goes to the edge of the page should be extended off the page.
  • There is a common bleed amount which is 3mm standard bleed.
  • You should always speak to the printers for their advice or to make sure that they will work with your paper stocks, spot colour reference, bleed, file formats. 
  • 3mm standard bleed.
  • Always confirm that this is the amount with the printer before going ahead and setting it to print.
  • The slug is another area around the page,which defines an area outside the page that will print.
  • Not as commonly used as the bleed.
  • I have set a 20mm slug area but this can be set to preference of the designer/printer.
  • Another consideration will be the number of pages that is needed for your document. This is most important if you are producing a book or publication. 




  • The document 
  • The Blue line is the Slug line
  • The red line is the Bleed 
  • The black line is where the Original document size and the Purple is the text frame/Margin



COLOUR
The apply colour you apply the fill to the frame, the same as in Illustrator, 
if working with text, there are two separate buttons, on will apply colour to the back ground and one to the actual text.
  • Like in Illustrator, colour always has to be applied to a frame. So you can use Frames or Shapes. Frames can contain text or images, or just for a block of colour
  • When applying colour in indesign you have to apply a frame first.
  • Any shape frame can be used to add colour.
  • applying colour to the the frame
    • Preset CMYK colours
    • The coloured box shape at the side of the CMYK colour is an indication that you are using a CMYK process cloud on your artwork
    • The box next to the CMYK box is showing that this is a Global colour- enabling you to create tints with the CMYK colour
    • applying a fill or the stroke of the frame
ADDING TEXT AND SWATCHS

  • Select any swatch and click new tint swatch.
  • you can click ADD before clicking on DONE so you can get a nice list of tints without having to mess around














CREATING A NEW COLOUR SWATCH
Very similar to Illustrator, go to swatches then add a new swatch, to use spot colour then use Pantone, you can tell if it is a spot colour then you can see in the colour palette grid. 

PREPARING YOUR IMAGE FOR IN DESIGN

PHOTOSHOP FILE
  •  If working woth colour then images should be CMYK, convert your imgage before you save, if working in black and white then grey scale is ok
  • Resolution- 300 DPI 
  • Images must be actual size, if you enlarge the image in in deign you with lower the resolution, if you make it smaller, then it causes additional problems, when it comes to printing. 
  • PSD or TIFF, use a PSD when using layers, it allows you tow work with transparency, TIFF wont support transparency. 
ILLUSTRATOR FILE
  • Ai copy and paste 
  • CMYK mode, as it is vector based it doesn't change the quality of the image. 
PLACING AN IMAGE

  • File > place > selected images > open 
  • The two spot colours will automatically be added to the swatch palette with the image.
  • Links palette gives you information about the images
  • Links palette- status of image etc.
  • Duotone image (2 spot colours ) 






Colour will automatically come up on the screen in Indesign, you can copy and past straight form illustrator into indesign, in order to get a more precise image.

If you are woking on a one colour palette, you can select the image by, clicking on the circle in the centre of the image and then changing the colour in the colour swatches, this will change the colour so that it works in one colour with other tints. 



  • You can copy straight from illustrator into indesign
  • Edit>Paste
  • When pasting from Illustrator you don't have to worry about linked images as you've literally just using vector shapes which are editable into Indesign. Still high resolution. 

GREY SCALE
  • One colour print jobs 
  • Can replace the black with any other colour and only works with greyscale 
  • TIFF file

Transparent Background:

 If you want to delete the background then put in Photoshop and double click on the Layer and it will separate the image and the background into to separate layers, the use the magic wand to select it and delete the background, then save a a PSD file, you can then place it back into your Indesign document.

  • If you need to edit the image in Photoshop you can right click the image 
  • Edit original or edit with
  • Alt > double click - This is not useful so we need to set it up for photoshop
  • Changing preferences
  • Cmd > i > open with
  • Change open with to photoshop allowing you to edit the image
  • Layer > double click on background layer > ok 
  • Select magic wand tool> delete 



You can check the colour settings in order to prepare for commercial print, 
if you chamge the separations in the palette drop down, this allows you to look at the colour separately

COLOUR SEPARATIONS
  • What happens to the Indesign artwork when sent to printer?
  • CMYK and spot colour - what happens to them?
  • Open separations file
  • This is a very simply Indesign layout 
  • Offset Litho has a plate per colour CMYK - 4 colour plates
  • Spot colour- 1 plate
  • Cyan, Magenta, yellow and black layered ontop of each other 


  • Turning the colours off except for cyan
  • this technique  is similar to screen printing
  • This creates the negatives for printing with screen print process
  • Pantone colour selected will bring up the spot colour area of the image separating the colours
  • The price of the print job is determined on how many inks they are
  • Remove the unwanted/needed spot colours
  • how many positive are going to be output?
  • Litho print uses this / digital print doesn't
  • File > print > setup > output - this allow you to chose if you want positive colours
  • 5 Inks - 1 spot colours - 4 CMYK 
  • 5 positives


The lower the frequency of an image the closer the dots are making the image darker or lighter.  sometimes the printer can overprint, trapping can be applied when overlapping colours, it helps with registration, when printing. 




Tuesday 9 October 2012

10 interesting things

1. Surf Board Design
Whilst researching my summer brief I became particularly interested in Surf board design, I didn't release there was so much variety in design, colour and shape.
2. Surf Photography
I like the different angles and Colours captured in the Photographs, , Many of them are action shots and they capture the speed.
3. Surf Films
I really enjoyed looking at the advertising of Surf Films, they are always brightly coloured and bold, with great imager or illustrations.


4. Board Short Design
After spending time in Kuta Bali, where Surfing is done all day long, I started to notice Board shorts on both women and men much more, I Think that Billabong and Quicksilver are tho most noticeable.


5. Surf Pattern

6. Surf Championships
7.Surf Blog
8.Surf Shop Interior design


9. Board Wax Packaging
Board wax packaging is always eye catching, it always
10. Fin Design 

WEB WORKSHOP

CMYK- Process Colours


CMYK are process colours, used for the printing process. 
MYK colour or 4 Colour/ subtractive model - works with an absence of colour with transparent inks designed for printing on paper and combining to create colours.
In Industry CMYK is referred to as PROCESS COLOURS.
Print is CMYK: Subtractive colour - (Used for print only.)
Web is RGB: an additive colour model- (Used for screen only.)
CMYK's all combine to make the Key (black). A kind of muddy brown, still need some actual black to make it into a full K100% black. 
Colours are overlaid in the print process to create a coloured image.

  • Cyan
  • Magenta
  • Yellow 
  • Key

Once added together they will form an off black colour, you need to add black to get a pure colour. 
During the print process the colours mix on the page, each one of these colours is added separately to make the colours more defined and accurate black is added. 


RGB scale is for web based design
CMYK is for print 
SETTING UP ILLUSTRATOR DOCUMENT

  • Create new document
  • Chose the cmyk colour mode for use with print
  • cmyk is the default setting on Illustator
  • The main ways to apply colour to an artwork on illustrator is in the swatches palette and the colour palette.


It is best to work with a Neutral grey colour when working for colour specific print.Here is how to change the background colour when using the new Illustrator, as it doesn't influence colour choice.
Neutral grey is the best colour as a backdrop for colour specific work, often in industry and professional studies, a neutral grey is used as it's not as overpowering as black and white. You can change this from Illustrator>Preferences>User interface


Pre set swatches are limited, it is always better to start a new one with the colour that you plan on using within your work.
Create new swatch library
Delete swatches existing> palette menu >Select all unused > Delete
Create new colour palette > colour pallet menu> show options
Cmyk colour slider> mix percentages with slider > create new swatch

Pallete


Swatch Pallete






SWATCH PALETTE
How to use the swatch palette 

Select swatches and delete existing swatches, so that your own swatches can be created and not confused with already existing ones. 
Click on the option to delate all unused swatches, it will usually keep black white and a Grey palette.
Registration often has a crosshair or in the small list view has a black colour, not to be confused with black, K100%. Registration is used for manually placing crop marks/fold lines etc.
When printing C M Y K. Registration marks are applied by the printers on each colour layer, Cyan and Magenta each have their own registration marks.






If you want to make Crop marks or anything else which could be used in commercial work use the registration colour, which will exist in every colour pallet on every printer. This bUtton is the one with the circle in it.


Creating a new swatch 






Global Swatches and Tints 

Another way in which you can add a swatch is by going into the selection and clicking add swatches this will add all of the colours from the art board into the swatch list. these type of swatches have triangle in them meaning that are global colours, This means that the box is checked when checking the colours.
When you apply a Global Swatch, you establish a link between artwork which as the colour and the swatch, Meaning any swatch which has been applied with that specific swatch can be changed without selecting everything which has that colour. For example if you have created a complicated piece of artwork, then you can change it more easily. All you have to do to create this is click the Global button on the swatch info. 
You can also create tints of that specific colour with a Global Swatch. 





  • You can change your view options from the swatch options. I found the best way to do this was to select "Small list view" as you can see it gives more information such as values and colour names, it gives you the CMYK values and tells you if it's a spot colour or a global swatch.






GLOBAL SWATCHES
  • The white area in the coloured box is representing the Global swatches these are swatches with an established link between them and the colour on your artwork. So they automatically change on the artwork as you change the CMYK mixtures of them, which can work to your advantage if it's needed.
  • So for example if you have a 100% Cyan global swatch and you make tints from it as new swatches which are 90% and 80%. If you change the 100% cyan to a 100% magenta, the tints will remain but the ink colour will change, cutting out the hassle for you.
  • You can change tints on global swatches, unlike with normal swatches through the colour palette menu.


A tint can be created in Global colours wheres you can only change the CMYK colours in normal swatches.

Spot Colours and Process Colours



  • Spot colours is just one colour, not make of CMYK it is a ready mixed colour, Cost effective, as it would only use one plate,
  • Process colour is a combination of ink, it is made up of CMYK, and so is more expensive as it uses a four colour plate.  

For example a spot colour ensure consistency, Baked beans use spot colour so that the packaging can be consistently produced. 
Spot colour reference system is called the Pantone reference system. 
Every colour has a spot colour reference number, eg  Tesco's blue or Heinz Ketchup's red.

Other systems used are:

  





Choosing a Pantone Colour

 Pantone colour swatches:
  • Pantone Swatches:
  • Example of a spot colour is a Pantone Swatch.
  • Assigning a spot colour in software is easy. Once you apply the spot colour as, in this case a Pantone swatch, once fed into a printer or when the professional printers on the other side see it they will know it's a spot colour and the printers will take care of it and apply one coat of ready mixed ink instead of CMYK layers.
  • Pantone is the most widely used reference system in EU and UK. Others are true match, focal tone etc. 
  • You should always talk to the printer before you print your work to ask what sort of colour systems they use, allowing you to prep your work correctly.




  • Library menu >small list - this allows you to see the names and references of the PANTONE colour.
  • First you should chose a swatch colour from the swatch pad.
  • If you know the reference number it is very easy to go to the list and type the reference number into the top bar.
  • Click on the colour that you have chosen, this will add the colour into the document swatch library automatically.





SWATCH LIBRARY 
  • AI library files only open in AI. ASE, opens in any other Adobe suite program such as InDesign and Photoshop.
  • Opening a Swatch.
  • When opening a new document, the swatches are reset to basic CMYK models.